W300

Nikon W300

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Nikon’s Coolpix W300 is a rugged compact camera designed to capture and share high-quality images and 4K UHD video. The waterproof, shockproof, freezeproof, and dustproof W300 features an improved grip and handling, a 3-inch LCD display and a 5x optical zoom Nikkor lens, plus built-in Wi-Fi and Bluetooth via the Nikon SnapBridge app.

Featuring a 16-megapixel CMOS back-side illuminated (BSI) sensor, the W300 offers a waterproof (100ft. / 30 m), freezeproof (14F / -10C), dustproof, and enhanced shockproof (7.9ft. / 2.4 m) camera body with increased grip area and ergonomically improved shutter button placement.

It also has built-in GPS plus Points of Interest (POI) and mapping functions, as well as an altimeter and depth gauge. The camera also has a dedicated button to activate an LED light for illumination, and a new Active Guide function to display location and altitude data.

Additionally, with built-in Wi-Fi and Bluetooth connectivity, images can transfer automatically to a photographer’s smart device so that family and friends can instantly view vacation highlights. When connected, users can also operate the camera remotely with a smart device to capture new perspectives and explore their creative potential.

The 5x optical zoom offers 10x dynamic fine zoom. The camera’s hybrid VR technology provides up to three stops of compensation to capture sharp images and smooth 4K UHD (3840×2160/30p) videos. Video features include a variety of creative functions, such as time-lapse and superlapse recording.

The Nikon Coo;pix W300 will be available in yellow and orange for a manufacturer’s suggested retail price (MSRP) of $499.95.