Fujifilm X-A10

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fuji-x-a10-front-backFujifilm is aiming this camera at those looking for their first interchangeable lens camera.

The X-A10 combines a 16.3-megapixel APS-C sensor with a 180-degree slide-and-tilt LCD with 100 percent visibility for facilitating selfies. Even when the rear LCD it is tilted by 180 degrees, the LCD is not blocked by the camera. The grip is shaped to accommodate both normal shooting and self-portraits. When taking a self-portrait, you can focus and release the shutter by pressing the vertical command dial found directly below your index finger to minimize camera shake. Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject’s eyes. The X-A10 also features the Portrait Enhancer mode for natural and beautiful skin-tone reproduction.

The compact and lightweight camera sports a retro design. The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screens to change settings.

The company says the new camera inherits the X-A2’s performance features.

The X-A10 is capable of shooting approximately 410 frames on a single battery charge. When fitted with the standard zoom kit lens (XC16-50 mm f/3.5-5.6 OIS II) the camera offers minimum working distance of about 7 cm from the front edge of the lens, allowing close-up photography.
The camera offers a total of six Film Simulation modes, namely the true-to-life colours of Provia (standard), the vibrant tones and saturated colours of Velvia (vivid), the soft tones of Astia (soft), the documentary-style deep colours and soft shades of Classic Chrome, as well as Monochrome and Sepia.

The normal sensitivity range covers ISO 200 to 6400, while extended sensitivity settings of ISO 12800 and even ISO 25600 can be selected. The company notes the X-A10 produces clear images with astonishingly low noise, even with low-light nightscapes and indoor shots where high ISOs are essential.

Ten Advanced Filters are available, including the new “Fisheye” and “Cross Screen” as well as Toy Camera, Miniature, Dynamic Tone, Pop Colour, Soft Focus, High Key, Low Key, and Partial Colour.

The Self Timer function offers Smile Detection, taking photos automatically when the subject smiles, Buddy Timer shoots when two people come close together, and Group Timer mode automatically shoots when a specified number of people come into the frame.

The camera supports charging via USB.

fuji-x-a10The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them, says Fujifilm. Natural colours and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.

Press the dedicated Video Recording button on the rear to start recording full HD (1080/30p, 25p, 24p) video.

The Film Simulation function, popularly used for still images, can also be applied to video recording.

Turning on the electronic image stabilization function delivers five-axis image stabilization that combines optical and electronic stabilization, significantly reducing a variety of camera shakes that could occur during video recording.

The electronic shutter offers a maximum speed of 1/32000 sec.

The X-A10 also features Panorama and Time Lapse functions. Other new functions include the interlocking of Metering and AF areas, support for the Adobe RGB colour space, and choice of different colours in Focus Peaking for assisting MF.

Install the free Camera Remote app on your smartphone or tablet and use the Wireless Communication function to transfer photos and videos to your device with a simple one-touch operation. You can view and select photos and videos in your camera or on your smartphone and then import them to your device. You can even attach GPS location information, obtained by your smart device, to your images.

The Remote Shoot function lets you adjust exposure and other settings, focus and take photos from your smartphone or tablet device. With Remote Shooting, the app not only offers basic operations such as Touch AF and shutter speed adjustment, but also lets you adjust a variety of shooting settings or initiate video recording.

Images can also be sent directly from the camera to the Instax SHARE smartphone printer for instant printing.

Fujifilm says the X-A10 with XC16-50 mm f/3.5-5.6 OIS II kit lens will be available in January. No Canadian pricing has been announced.

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