Five Canon cameras

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Built to deliver high-quality images and HD video, and featuring built-in Wi-Fi and NFCTM connectivity for easy sharing, the PowerShot SX540 HS andPowerShot SX420 IS digital cameras have joined the Canon lineup, along with three new compact additions to the company’s PowerShot ELPH series, the PowerShot ELPH 360 HS, PowerShot ELPH 190 IS and PowerShot ELPH 180.

Powershot SX540HS
Powershot SX540HS

The PowerShot SX540 HS digital camera builds on the features included in the SX530 HS. The SX540 HS has a 50x optical zoom lens (24-1200 mm equivalent) with Optical Image Stabilizer. It features a new 20.3-megapixel High-Sensitivity CMOS sensor with DIGIC 6 image processor that helps deliver high resolution combined with what the company calls “stunning” low-light performance.

A dedicated Wi-Fi button allows for easy sharing and transferring of images over Wi-Fi and NFCTM technology.

The new camera features a dedicated movie button so users can easily record 1080p Full HD video at an improved rate of up to 60 frames-per-second in MP4 format with stereo sound.

The camera has an improved advanced Zoom Framing Assist feature that intelligently controls the lens, making it easy to identify the main subject of the shot, even when the subject is moving. It also features a lock button option for quick and accurate subject tracking.

Additionally, its new Story Highlights feature automatically selects and compiles images into a highlight reel within the camera without the use of extra software.

The SX540 HS has a 3.0-inch LCD screen.

Its Hybrid Auto mode records quick video clips before each still and compiles them together to make a short highlight reel.

SX420IS
SX420IS

Based on the PowerShot SX410 IS, the PowerShot SX420 IS features an improved powerful 42x optical zoom lens (24-1008 mm equivalent) and Optical Image Stabilizer.

A dedicated Wi-Fi button allows for easy sharing and transferring of images over Wi-Fi and NFCTM technology.

The camera has a 20.0- megapixel sensor with DIGIC 4+ image processor.

Smart Auto intelligently selects the proper settings for the camera based on predefined shooting situations, and 720p HD video capture in MP4 format.

The SX420 IS also features Scene modes such as Fisheye effect, Toy Camera effect and Monochrome, and Eco mode helps reduce power consumption for longer battery life.

The camera features a 3.0-inch LCD screen.

Elph 360HS
Elph 360HS

The PowerShot ELPH 360HS is slim and stylish, boasting a 12x optical zoom lens with Optical Image Stabilizer, a dedicated Wi-Fi button, 20.2-megapixel CMOS sensor, DIGIC 4+ image processor, and 1080p Full HD video.

The camera also has a 3.0-inch LCD screen and the Hybrid Auto feature records quick video clips before each still and compiles them together to make a short highlight reel. Story Highlights mode automatically selects and compiles images into an exciting highlight reel within the camera without the use of extra software.

190IS
190IS

The PowerShot ELPH 190 IS has a 10x optical zoom lens with optical image stabilizer, 20-megapixel CCD sensor, and a dedicated Wi-Fi button. The camera features 720p HD video capabilities with Smart Auto mode, Scene modes and Eco mode to preserve battery life.

180
180

The PowerShot ELPH 180 has an 8x optical zoom lens and 20-megapixel CCD sensor, offering 720p HD video capabilities with Smart Auto mode, Scene modes and Eco mode. It also includes the Auto Zoom feature that automatically zooms in to frame subjects and keep them in focus.

The PowerShot SX540 HS is scheduled to be available in March for an estimated retail price of $529.99. The PowerShot SX420 IS is scheduled to be available in February for an estimated retail price of $399.99. The PowerShot ELPH 360HS is scheduled to be available in February for an estimated retail price of $269.99 and will be available in black, silver and purple. The PowerShot ELPH 190 IS is scheduled to be available in February for an estimated retail price of $209.99 and will be available in black, red and blue. The PowerShot ELPH 180 is scheduled to be available in February for an estimated retail price of $159.99 and will be available in silver and red.

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