Canon SX700 HS

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canon sx700hsThe PowerShot SX700 HS camera features a 30x optical zoom lens (25-750 mm equivalent), built-in Wi-Fi, and Near Field Communication (NFC) capabilities, 16.1-megapixel High-Sensitivity CMOS sensor and DIGIC 6 Image Processor (creating the Canon HS SYSTEM). With Intelligent IS, the camera automatically chooses from various settings to help optimize image stabilization for the shooting condition.

The Wi-Fi connectivity options allow users to share images online. Using the Mobile Device Connect Button, users can connect to a compatible smartphone, tablet or Wi-Fi enabled computer. Connection to the computer is done using Canon iMAGE GATEWAY through the cloud. Built-in NFCTM allows quick and simple pairing to compatible Android devices. With NFC, users press the Mobile Device Connect Button and tap their NFC-enabled Android device to the camera to send images from the camera to their compatible smartphone.

Photographers can control the camera remotely via the free Canon Camera Window app with their compatible iOS or Android device. After composing the image, the photographer controls the shutter from their compatible smartphone, so that the photographer can be included in the shot.

Zoom Framing Assist Auto has been enhanced to make it easier to keep a subject that is at a far distance in the frame of view.

The camera also records 1080p/60p Full HD video through a dedicated movie button. The Hybrid Auto mode allows users to record up-to four seconds of video every time a still image is taken, and then automatically joins the clips and pictures into a video. Hybrid Auto automatically recognizes the scene and optimizes camera settings to capture the highest possible image quality in 720p HD video.

The PowerShot SX700 HS camera also features Creative Shot mode which adds artistic effects to photos. Users compose a shot and the camera analyzes the photo to apply a series of artistic elements. Creative Shot mode includes four categories with 46 filters total. The four filter categories are: Retro, Monochrome, Special, and Natural. Before an image is captured, users choose one of the four filter types and Creative Shot will automatically render five different variations of the shot in different composition, colour and lighting styles while still maintaining the original image.

The PowerShot SX700 HS digital camera will be available in April for a retail price of $379.99 in black or red.

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