Canon SX270 HS, SX280 HS

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Canon has announced the 12.1-megapixel, 20x optical zoom PowerShot SX270 HS and PowerShot SX280 HS cameras, the latter featuring built-in Wi-Fi and GPS technology.

The two cameras are the first Canon cameras to feature the DIGIC 6 image processor, which the company says is the most advanced processor to date, delivering incredible detail and fast continuous shooting performance.

The SX280’s Wi-Fi connectivity offers users options to share their images. With the download of the free Canon CameraWindow app from an Android or IOS store, users can connect to both iOS or Android smartphones and tablets to wirelessly transfer photos and videos from their camera to their device. This camera also has the ability to connect directly to social networking sites and to Canon’s iMAGE Gateway, making photos easily accessible and ready to share.

The SX280 has the ability to connect wirelessly to computers, select PowerShot wireless cameras, and wireless PictBridge compatible printers.

Both cameras’ lenses start at the equivalent of 25 mm wide angle lens and head on up 20x to the equivalent of 500 mm.

In conjunction with the two cameras’ 12.1-megapixel High-Sensitivity CMOS image sensor, the DIGIC 6 image processor creates the Canon HS System. This, says Canon, is responsible for improved low-light performance up to ISO 6400, with minimal noise and maximum detail.

The cameras also feature advancements in autofocus (AF) with improved AF times and reduced lag over previous SX-series models.

High-Speed Burst HQ allows for continuous, fast-action, high-resolution shots at up to 14fps.

Further advancements attributed to the new image processor can be found in movie mode, which records in MP4 format. Both cameras allow you to shoot video in a selectable frame rate of up to 60 fps or up to 30 fps resulting in smooth and rich 1080p Full HD video. Users will also notice improved image stabilization with Dynamic IS, which detects and can compensate for tilt and parallel movement (shift blur) to help create improved video clarity.

With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 58 predefined modes. To combat blurry images, these cameras utilize the Intelligent IS system, which draws from six different stabilization modes to choose the best IS for the current shooting condition. The Intelligent IS system, combined with Smart AUTO creates the camera’s Hybrid AUTO mode which helps create a beautiful and steady HD video clip (up to approximately 4 seconds) in Movie Digest mode every time a user shoots a still image while the Movie Digest mode is activated.

The SX280 HS is also equipped with a built-in GPS receiver, and when activated, data is recorded along with each image. Users can easily access the location where their photos were taken. The built-in GPS receiver not only records the exact location of the shot, but users also can create a visual log of their journeys on a map using the bundled Canon software.

Both cameras come with ECO mode to assist with battery conservation. This manages the 3.0-inch LCD screen brightness and turns off when the camera is inactive.

The Canon PowerShot SX280 HS digital camera is expected to ship in May for an estimated retail price of $339.99. The PowerShot SX270 HS digital camera is expected to ship in May for an estimated retail price of $299.99.


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