Sony has three new “Exmor R” CMOS sensor equipped cameras – the WX300, HX300 and TX30.
The Cyber-shot WX300 camera is claimed to be the world’s smallest and lightest digital still camera with 20x optical zoom. It has Optical SteadyShot image stabilization, and that has been greatly improved and is about twice as effective, says Sony, compared to previous 20x optical zoom Sony cameras. It’s enhanced by Active Mode, which ensures that handheld movies look smooth and steady at all zoom ratios.
Autofocus has also been improved compared to its predecessors, and is now about 3.6x faster than previous models.
Battery life has also been boosted, as the new model packs enough stamina to shoot up to 500 photos from a single charge.
The WX300 has built-in Wi-Fi capabilities, utilizing Sony’s PlayMemories Mobile app, available for both Android and iOS app platforms, to wirelessly transfer photos and videos to a connected smartphone or tablet. It also allows a connected device to be used as a wireless remote to control the camera.
With a DSLR-style design and handling, the Cyber-shot HX300 offers long-zoom capabilities. The Carl Zeiss Vario-Sonnar T* lens features a 50x optical zoom range (24-1200 mm equivalent). The T* coating on lens surfaces cuts reflections and flare, while Super ED and ED glass elements minimize chromatic aberration for sharp, high-contrast images.
In a first for the Cyber-shot line, the HX300 camera features newly-enhanced Optical SteadyShot image stabilization that improves framing and composition at high zoom settings. This is made possible by a second zoom group of lens elements that shifts rapidly to correct for the slightest of hand movements.
The HX300 also has new and improved high-speed autofocus at telephoto settings that locks onto subjects about twice as fast as its predecessor.
Controls include manual ring, custom button, jog dial, and Memory Recall mode, as well as the new Multi-Terminal that allows intelligent communication between the camera and compatible accessories.
Great for swimming, snorkeling, skiing or any other kind of outdoor activity, says Sony of the Cyber-shot TX30, claimed to be the world’s slimmest waterproof digital compact camera. The camera features 5x optical zoom and is waterproof to a depth of 10 m (33 ft), dustproof, shockproof, and freezeproof.
The camera features a Magnifying Glass Plus mode that zooms in for a super-size magnification (up to 15x)of close objects.
There is also a powerful LED light surrounding the lens for adding light to close up shots.
Each of the new models features a new and improved Superior Auto Mode that automatically adjusts camera settings for the ideal composition in all lighting situations, even if a subject is moving.
The three new cameras all come equipped with Picture Effect settings that make it easy to spice up photos, movies and panoramas instantly and automatically with a range of artistic treatments like Toy Camera, Pop Colour, Soft High Key and Partial Colour.
On the WX300 and TX30, Beauty Effect mode lets users automatically re-touch photos after shooting to remove skin blemishes, widen eyes and whiten teeth as needed.
All new models feature Advanced Flash that boosts the camera’s sensitivity, effectively extending the flash range to make further-away subjects appear brighter in the shot.
Also featured on all new Cyber-shot cameras, Triluminos Colour gives a rich, vivid palette of natural colours when viewing photos on a compatible Bravia TV.
The Cyber-shot WX300 and TX30 cameras will be available April for about $380 and $400 respectively. The HX300 will be available in March for about $550.