Canon has added three PowerShot cameras to its lineup – the PowerShot G15, S110, and SX50 HS.
All three models include advancements in autofocus technology, with significantly reduced lag time.
Both the G15 and S110 feature a newly designed 12.1-megapixel High-Sensitivity CMOS image sensor for what Canon is calling exceptional light gathering and image quality.
Each camera offers unique high-end features, such as an f/1.8-2.8 5x optical zoom lens on the G15.
The S110 includes Wi-Fi connectivity while the SX50 HS boasts the world’s first 50x optical zoom in a digital camera.
The G15 has a new 28 mm f/1.8 – f/2.8 lens with 5x optical zoom. The camera includes Canon’s HS System where the camera’s DIGIC 5 image processor and new image sensor work in tandem to enhance low-light image quality at a maximum ISO speed of 12800.
The G15 shoots 1080p Full HD video with a built-in stereo microphone, and zooming is enabled while recording.
AF improvements enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels.
The camera also has Canon’s Intelligent IS image stabilization for both still and video.
The G15 has an accessory shoe for Speedlites and an optical viewfinder as an option to the 3.0-inch LCD display.
The S110 with built-in Wi-Fi allows the camera to share images and video to social networking sites through the Canon iMAGE Gateway or to Wi-Fi enabled devices such as other select PowerShot cameras, iOS or Android smartphones and tablets or to a PC with the free download of the Canon CameraWindow app.
The wireless features let the camera act as a wireless network and record GPS data acquired from a smartphone (using the CameraWindow app), or send images directly to a Wi-Fi compatible printer .
The S110 has a 24 mm wide-angle lens with 5x optical zoom and f/2.0 aperture.
Featuring Canon’s HS System, the S110’s DIGIC 5 image processor and new image sensor enhance low-light image quality at a maximum ISO speed of 12800.
As with the G15, the S110 also features advancements in Canon’s AF system with improved AF times and reduced lag over previous S-series models. High-Speed Burst HQ mode allows for continuous capture of up to 10 frames at 12.1-megapixels.
Video is 1080p Full HD, with built-in stereo microphone, optical zoom while shooting, and playback via HDMI output. Camera menu navigation, image playback and viewing are via a 3.0-inch wide capacitive touch panel LCD screen, along with Canon’s Touch Shutter feature.
The camera’s Intelligent IS system matches shooting conditions with one of six stabilization modes.
The new PowerShot SX50 HS includes a 50x optical zoom (24-1200 mm) with Optical Image Stabilization.
There’s 1080p Full HD video with stereo sound and optical zoom while recording.
The camera’s image processor and CMOS image sensor work together to enhance low-light image quality at a maximum ISO speed of 6400.
The SX50 HS also features advancements in Canon’s AF system with improved AF times and reduced lag over previous SX-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels.
The camera has a 2.8-inch vari-angle LCD screen and Zoom Framing Assist to help users locate, track and capture subjects. By pressing a button, Zoom Framing Assist Seek function remembers the previous zoom position, zooms out to let you locate your subject, and zooms right back into the saved position when the button is released. A second button allows the camera to lock the image stabilization onto the centre of the frame for additional compensation of camera movement, making it much easier to keep the intended subject in frame.
The camera also features an electronic viewfinder.
Smart Auto mode intelligently selects optimal camera settings from 58 pre-defined shooting situations.
A first for the SX-series, the SX50 HS can be set to capture 12-bit RAW + JPEG image files for instant file back-ups and great latitude with post-processing and image modification.
A hot shoe allows for optional accessories such as Canon Speedlites or additional lighting options.
The PowerShot G15, PowerShot S110 and PowerShot SX50 HS cameras are expected to be available in October for an estimated retail price of $529.99, $459.99 and $499.99, respectively.