Canon has two new additions to its PowerShot digital camera lineup, the PowerShot SX500 IS and SX160 IS, featuring 30x and 16x optical zooms, respectively.
Both cameras are equipped with Canon’s latest advancements in AF technology, enhancing autofocus (AF) speeds over previous SX-series cameras.
These new models include Canon’s Intelligent Image Stabilization (IS) technology, analyzing the scene being shot and compensating for camera movement, like panning or walking, producing steady images and video.
Smart Auto mode will automatically apply optimum image settings for 32 different shooting scenarios.
The 30x (24-720 mm equivalent) SX500 IS has a 16-megapixel sensor and DIGIC 4 processor.
The camera is equipped with a Zoom Framing Assist feature, a benefit, says Canon, for those times when you lose sight of your subject after fully zooming in. By simply pressing the Zoom Framing Assist button, the lens will quickly zoom out to help re-locate and frame your subject. A frame box appears on the LCD as a guide to place your subject in and releasing the button quickly brings the camera back to the initial “zoomed-in” range.
The lens retraction and extension apparently is faster using the Zoom Framing Assist button than the zoom ring and allows the photographer to keep the camera more stable for the shot.
The 16x (28-448 mm equivalent) SX160 IS features a 16-megapixel sensor, DIGIC 4 processor and Canon’s Intelligent IS system.
There’s a dedicated movie button to start and stop recording HD video instantly, with the full range of optical zoom available when recording, without sacrificing HD resolution.
The camera is powered by AA batteries.
The PowerShot SX160 IS will be available in red or black in September at an estimated retail price of $229.99. The PowerShot SX500 IS has an estimated retail price of $349.99.