Sony Alpha 37 DSLR

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The Sony SLT-A37, as it’s officially known, is the latest to feature the company’s Translucent Mirror Technology. This delivers fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting.

Shots can be captured at up to 7 frames per second in Tele-Zoom High Speed Shooting Mode, where the central portion of the sensor’s image is magnified by approximately 1.4x.

The camera has a 3-cross 15-point AF system with tracking autofocus that keeps faces and fast-moving subjects in sharp focus.

Framing and focusing is aided with the camera’s high-resolution Tru-Finder electronic viewfinder. With a high 1440k dot resolution, excellent contrast and 100 percent field of view, Sony says it matches or exceeds the abilities of many optical viewfinders.

Adjustments to exposure and other creative picture settings can be previewed in real time, either via the Tru-Finder or the tilt-angle 6.7 cm (2.7 inch) Clear Photo LCD screen.

Additionally, the Alpha 37 helps inexperienced photographers create top-quality portraits. The new Auto Portrait Framing mode identifies the subject’s position in a composed image and follows the “rule of thirds” to trim the scene and create a beautifully framed portrait. The cropped photo is then boosted to full resolution using Sony’s By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures in the photo.

Both the original and cropped image files are saved for review.

By Pixel Super Resolution Technology is also used for the “Clear Image Zoom” feature, which digitally doubles the effective magnification of any lens attached to the camera.

The 16.1 effective megapixel Exmor APS HD CMOS sensor inside the camera captures finely detailed, low noise stills and Full HD video.

It’s teamed with the latest BIONZ image processor that extends sensitivity to an ISO 100-16000 range.

SteadyShot INSIDE cuts the effects of camera shake by up to 4.0 stops for clearer handheld images with any A-mount lens.

The new Alpha 37 also features Superior Auto Mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically.

The Alpha 37 will be available in June with an 18-55 mm kit zoom lens for about $600.


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