12 Fuji cameras

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Fujifilm has unveiled a dozen new digital cameras for Spring 2012: FinePix HS30EXR and HS25EXR, F770EXR, SL280 and S4200, XP50, XP150 and 100, JZ250, JX700 and JX500, and the AX600.

Fuji says the new cameras will start hitting retail shelves in February.

Most cameras offer faster autofocus and start-up times, easy to use menus, excellent low light shooting capabilities, in-camera photo editing, High Definition (HD) video, tracking autofocus, intelligent scene recognition, YouTube/Facebook easy web upload, and face detection.


Fujifilm FinePix HS30EXR / HS25EXR: At the heart of these cameras is a Fujinon 30x optical zoom lens offering a focal range of 24-720 mm (35 mm equivalent). With the Intelligent High Resolution Digital Zoom function, the focal range can be doubled, delivering 60x zoom with a maximum telephoto setting equivalent of 1440 mm (“without sacrificing image quality,” says Fuji).

With an improved EXR-CMOS sensor (16-megapixels) and EXR Processor, the new HS30EXR and HS25EXR offer even more versatility, especially in low light conditions. By redesigning the shape of the photo diodes used in the sensor, images display 30 percent less digital noise at higher ISO settings, claims the company, resulting in smoother tones and better low light images. Both models are capable of shooting 11 photos per second.

Composing images can be done using either the 3-inch LCD or the electronic viewfinder (EVF), both of which have been substantially improved over the HS20EXR. The tilting LCD features a Monitor Sunlight mode that is easy to view, even in direct sunlight. The EVF of the HS30EXR is larger and offers a clearer viewing image. Also, the viewing angle has been increased to 22 degrees.

The HS30EXR features a long life rechargeable Li-ion battery that can shoot up to 600 photos per charge while the HS25EXR offers the flexibility of 4xAA batteries.

In addition to video capability with 1080p Full HD movie at 30 frames per second, the HS30EXR and HS25EXR allow the user to employ autofocus or manually focus while shooting videos.

Other features include 3D and Motion Panorama 360 degree modes, improved Dual Image Stabilization, Pro Low Light mode + for up to ISO12800, RAW shooting (HS30EXR only), TTL flash metering with two Fujifilm optional external flashes – the EF20 and EF42 (sold separately) and an optional RR-80 remote release (also sold separately).

The cameras have a suggested retail price of $499.99 (HS30EXR) and $399.99 (HS25EXR).


FinePix F770EXR: The camera’s slim body houses a 20x optical zoom lens, thanks to a newly-designed double sliding lens system, with a 25-500 mm focal range (equivalent). It also features Intelligent Digital Zoom for a maximum telephoto setting of 1000 mm with less loss of image quality than a conventional digital zoom.

High speed shooting delivers up to 11 photos per second.

EXR Auto mode automatically optimizes settings according to scene types and has been expanded to 103 different shooting patterns. Its improved EXR-CMOS sensor and Pro Low Light Mode push the camera’s low-light capabilities even further.

Other features include improved GPS with high sensitivity antenna for fast positioning, long life rechargeable battery (300 photos/charge), 1080p Full HD video at 30 fps with stereo sound, in-camera photo/video editing, 3-inch LCD with Sunlight Mode, 3D  shooting and Motion Panorama modes, RAW shooting, full manual controls (PSAM) and advanced anti-blur.

A new ergonomic design has angled dials and a rubberized grip for easier handling.

The F770EXR is available in black and red for a suggested retail price of $379.99.


FinePix SL280 and S4200: These two feature a Fujinon zoom lens (28x and 24x respectively),

14-megapixel CCD sensor, CCD-Shift image stabilization, and ISO 64 to 6400 range.

Both cameras have a 3-inch LCD screen with the SL280 offering double the resolution of the S4200, with a 160 degree viewing angle.

Other features include 8 fps high speed shooting, in-camera photo editing, Motion Panorama, 720p HD video, face detection with auto red-eye removal, smile & blink detection, full manual controls (PSAM), and dual image stabilization.

The SL280 has a dedicated TTL hot shoe for two external Fuji flashes – EF20 and EF42 (sold separately) – and includes a Lithium-ion rechargeable battery capable of 300 photos/charge.

These cameras have a suggested retail price of $289.99 (SL280) and $229.99 (S4200).


FinePix XP50: This follows the XP20 waterproof/shockproof  camera – shockproof to 1.5 m, waterproof to 5 m, freeze proof to -10°C, and dustproof.

It has an ergonomically designed rugged body for a firmer grip, even when wet.

The XP50 has a 14-megapixel CMOS sensor and new image processor for pictures with less noise, rapid autofocus and start-up times. For better low light photographs, the XP50 offers a Pro Low light mode and ISO sensitivity up to 3200. There’s also CMOS Shift Image Stabilization.

Other features include 1080p HD movie capture at 30 fps, in-camera photo and movie editing, 2.7-inch LCD with anti-reflection coating, YouTube/Facebook easy web upload, rechargeable Li-Ion battery with 200 photos/charge, Motion Panorama, and 5x (beginning at 28 mm) optical zoom lens with water repellent coating.

The XP50 is available in green, blue, orange, and silver for a suggested retail price of $199.99.


Fujifilm FinePix XP150/100: Solid build, rubberized coating and riveted metal handgrips; waterproof to 10 m, shockproof up to 2 m and freeze proof to -10°C. Extensive weather seals repel dust and sand. The 5x Fujinon optical zoom lens (28-140 mm equivalent) features a water repellent coating and the battery/memory card cover has a new double lock.

The XP150 features a high sensitivity GPS antenna for fast location ID and tracking, shown on the LCD. Electronic compass and photo navigation show shooting direction, altitude and the direction and distance to a previous location.

Other features include faster start-up and focusing times, long-life rechargeable Li-ion battery with 300 shots/charge, in-camera photo and video editing, 14-megapixel CMOS sensor, 2.7-inch LCD with anti-reflection coating, CMOS sensor shift image stabilization, Pro Low Light mode up to ISO3200, high speed shooting at 10 fps, Full HD1080p video capture at 30 fps, Motion Panorama mode, and easy upload to YouTube and Facebook.

The XP100 and XP150 are available in silver for a suggested retail price of $249.99 and $279.99 respectively.

Fujifilm FinePix JZ250: This is an 8x zoom (25-250 mm equivalent) compact camera in a slim 0.9-inch thin design, with 16-megapixel CCD sensor.

The camera features ISO sensitivity up to 3200 and optical image stabilization while the Scene Recognition (SR) Auto mode automatically selects the optimal settings. The face detection feature can focus on up to 9 faces.

Other features include a 3-inch LCD, video capture in 720p HD at 30 fps with a dedicated movie button, rechargeable Li-Ion battery and YouTube/Facebook easy upload.

The JZ250 is available in black for a suggested retail price of $149.99.


FinePix JX700 and JX500: These are entry level models. SR Auto mode detects the scene being photographed and adjusts the camera’s settings while easy-to-use Panorama mode stitches 3 shots together to create a seamless image. Both offer a Fujinon 5x optical zoom lens, 16-megapixels (JX700) and 14-megapixel (JX500) resolution plus an improved LCD screen that is easy to see in direct sunlight. The JX700 also has a colour matching lens to enhance the design appeal.

Other features include 720p video capture at 30 fps with movie button, fast autofocus and start-up times, in-camera photo and video editing, low light capability with ISO up to 3200, Li-ion rechargeable battery, Facebook/YouTube Web Mode and face detection, smile and blink detection.

The JX700 is available in black or pink for a suggested retail price of $129.99 and the JX500 is available in black or silver at an MSRP of $99.99.

FinePix AX600:

A beginner’s point-and-shoot camera with 720p HD movie capture, Motion Panorama, face detection with smile and blink detection, Intelligent Scene Recognition and digital image stabilization.

Other features: 14-megapixel resolution, 5x Fujinon optical zoom lens and 2.7-inch LCD screen.

The AX600 is available in black and red for a suggested retail price of $79.99.


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