Sony NEX-7

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Sony has added the NEX-7 camera to its lineup. The new compact interchangeable lens model uses a magnesium alloy chassis and weighs only 291 g.

The NEX-7 features a new Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution and the latest generation of Sony’s BIONZ image processing engine. Sony says this combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. The sensitivity range extends from ISO 100 to 16000.

The camera has a claimed shutter release lag of just 20 milliseconds – which Sony says is the fastest of any interchangeable lens digital camera. Object Tracking has been added to the autofocus to keep focus lock on a selected target, even when it’s moving in the frame.

In speed priority mode, the NEX-7 captures action at up to 10 fps – which Sony again claims is the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera.

The camera offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface. Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.

The NEX-7 features an XGA OLED TruFinder viewfinder for precision framing and focusing. This electronic viewfinder gives approximately 100 percent frame coverage and a wide field of view. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.

The Tru-Finder is complemented by a 3-inch LCD display which can be angled to 90-degrees up or 45-degrees down for easy viewing in any shooting position.

AVCHD Full HD movies is available with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to select 60p or 24p frame rates.

Additionally, manual focus is now possible during video shooting. Enthusiasts also will find access to Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) in video shooting. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

Picture Effects enables easy “in camera” production of artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono, as well as 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.

The NEX-7 interchangeable lens digital camera will be available in November in a kit with an exclusive black 18-55 mm zoom lens for about $1,400, or as a body-only for about $1,200.

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