Three new PowerShot digital cameras have been announced by Canon: the PowerShot SX150 IS, the PowerShot ELPH 510 HS (claimed to be the world’s thinnest digital camera with 12x optical zoom and a 28 mm wide-angle lens) and the PowerShot ELPH 310 HS. Each camera has a zoom lens, new Intelligent Image Stabilization (IS) system, Smart Auto with 32 shooting scenes, high-speed burst mode and HD video capture. The 510 HS and 310 HS also have Canon’s HS System to handle shooting in low light.
The SX150 IS is equipped with a 12x optical zoom and 28 mm lens, as does the 510 HS, while the 310 HS has an 8x optical zoom with 28 mm wide-angle lens.
The new Intelligent IS system is said to deliver crisp, undistorted images in various shooting conditions, automatically chooses from six different modes – Normal, Macro, Panning Dynamic, Powered, and Tripod – to optimize image stabilization.
Smart Auto analyzes faces, brightness, colours, distance, and movement, selecting the appropriate setting based on 32 predefined shooting scenes for stills and 21 scenes for video.
The ELPH 510 HS and 310 HS use Canon’s HS System, combining a 12.1-megapixel, high-sensitivity CMOS sensor and DIGIC 4 Image Processor to enhance image quality in low-light settings. The system also reduces noise at high ISO speeds and expands the camera’s dynamic range to allow for greater detail and colour when shooting in darker settings. It also can help compensate in situations where a flash can’t be used.
The High-Speed Burst mode shoots at up to 7.8 frames per second (fps) in the 510 HS and 8.7 fps in the 310 HS.
Canon has incorporated 1080p Full HD video recording into the ELPH 510 HS and 310 HS, while the PowerShot SX150 IS features 720p HD video recording. Each camera can optically zoom while filming and has a dedicated movie button for quick access to the video-recording mode. The 510 HS and 310 HS also include Movie Digest mode to shoot a four-second video before capturing a still image and then automatically combine a full day’s worth of videos into one clip. All three PowerShot cameras are also iFrame capable, allowing for quick and easy sharing and editing across multiple platforms and devices.
The PowerShot SX150 IS Digital also features a 14.1-megapixel CCD sensor and Canon’s DIGIC 4 Image Processor. This new camera includes manual-shooting capabilities, such as aperture priority and shutter priority for greater control. It includes what Canon describes as “a discreet-shooting mode” for “low disturbance” when capturing photos, and a 7.6-cm (3-inch) LCD screen for easy viewing and scrolling through menus. Available in black and red, the PowerShot SX150 IS Digital camera is scheduled to be available at the beginning of September for an estimated retail price of $279.99.
The ELPH 510 has an 8.1-cm (3.2-inch) wide, touch-panel LCD screen, offering fast and easy menu navigation, and Touch Shutter – simply touch the screen where you want to focus and release your finger to take a photo. The ELPH 510 HS Digital camera is scheduled to be available at the beginning of October for the estimated retail price of $399.99.
The 310 HS includes a 3-inch LCD screen and comes in six colours: purple, blue, pink, green, black and silver. The ELPH 310 HS Digital camera is scheduled to be available at the beginning of October for an estimated retail price of $299.99.
To further enhance the built-in flash of the PowerShot lineup, Canon has developed the HF-DC2 High-Power Flash, which increases the effective flash range up to approximately 30 feet and supports 24 mm wide-angle shooting with the wide-panel attachment. The HF-DC2 automatically fires in-sync with the camera’s built-in flash and operates wirelessly to capture subjects at twice the range of the camera’s built-in flash. The HF-DC2 includes a mounting bracket for attachment to the camera, but it can also be hand-held or mounted on a tripod. The HF-DC2 High-Power Flash is scheduled to be available in December for an estimated retail price of $179.99.