Pen E-P3

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It’s the new flagship Pen camera, offering the Frequency Acceleration Sensor Technology (FAST) Autofocus Tracking System. In fact, Olympus says the E-P3 boasts the World’s fastest AF speed.

The Micro Four Thirds camera features a 12.3 megapixel Live MOS sensor using new Fine Detail Processing Technology for greater detail in the photograph; TruePic VI Image Processor, a new image engine, designed specifically for the Olympus Pen, featuring Real Colour Technology for improved colour reproduction and faster speeds; the aforementioned FAST AF, with 35 focus points as well as new Tracking AF; AF Illuminator, built-in flash and top ISO of 12,800; shutter response time of less than 60 milliseconds; Full HD Movie, allowing takes up to 29 minutes in full 1080i HD video in either AVCHD or AVI formats; and a 3-inch high-resolution OLED Touch screen.

There are three modes of in-body image stabilization.

The E-P3 features 10 Art Filters: Diorama, Pop Art, Soft Focus, Pale & Light Colour, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone. The camera also features nine Art Filter variations and enhancements, including new Pale & Light Colour II, and five Art Filter Effects, including new Star Light and White Edge. The new Art Filter Bracketing function helps you develop multiple pictures utilizing different Art Filters with a single shot, making it possible to experiment with several different photographic effects at the same time. Photographers can use Art Filters in all shooting modes: shutter priority, aperture priority, manual and program auto modes. All Art Filters can be applied to both still shots and Standard Definition or HD movies.

Wait, did we mention 3D? Simply select the 3D Photo Mode, release the shutter, and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

With the camera’s new intuitive graphic user interface and touchscreen, Olympus says it is easy to capture a picture, change camera settings or navigate the Live Guide controls by simply touching the screen. Going through a batch of photos is handled by scrolling through and enlarging photos with the tap of a finger.

Olympus has added a rotational dial, sub-dial and two new function buttons to the back of the E-P3 so photographers can make rapid changes to menu settings and maximize the camera’s performance. With a thumb, photographers can adjust aperture and exposure time in an instant without switching between menu selections. The two customizable buttons can be assigned to favourite functions.

A Level Gauge ensures images of buildings are centered and true. This feature detects the camera’s pitch and roll during Live View operation so photographers can make sure subjects appear where they should in the frame.

The Olympus Pen E-P3 with 14-42 mm zoom lens carries a suggested price of $899.99.

Two new lenses

Olympus also has announced two more lenses for Pen series cameras.

The M. Zuiko Digital ED 12 mm f/2.0 lens (24 mm equivalent): has a full-metal body and a snap ring enabling photographers to pan focus with a distance indicator.

The M. Zuiko Digital ED 45 mm f/1.8 lens (90 mm equivalent) is promoted as a portrait lens with shallow depth of field for background blurring.


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